Goal: Boost search visibility, increase targeted keyword rankings, and drive more qualified organic traffic from Google and Bing.
Over the course of six months, we executed a comprehensive SEO strategy for Treasures, focusing on technical improvements, strategic keyword optimization, and high-quality backlink creation. These efforts led to sustained growth in impressions, clicks, and keyword positions across both Google and Bing. The performance improvements are detailed below with comparative insights from Google Search Console, Bing Webmaster Tools, and Ahrefs.
Ahrefs data showed clear improvements: the number of ranking keywords increased, quality backlinks grew, and domain authority rose—indicating stronger overall SEO health.
Optimization efforts paid off on Bing as well, with the site appearing prominently for relevant queries—expanding reach to untapped audiences beyond Google.
Analytics revealed a marked rise in impressions and clicks for valuable search terms such as “rare gemstones” and “vintage jewelry,” demonstrating improved SERP performance.
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